Participate
Offer value before access
Points, offers, samples, and visible impact can support an explicit shopper choice.
Customer-Permissioned Retail Connector
Build a more transparent value exchange around retail media.
Use configured participation experiences to invite shoppers to connect, while keeping retailer availability, consent, scope, and destinations explicit.
Retail Media Networks
Make the mechanism clear before the claim.
Understand
Use scoped evidence
Availability and evidence differ by retailer, program, and connection state.
Activate
Keep delivery configured
Any audience or destination flow depends on consent, setup, and supported destinations.
Illustrative exampleMedia import + retailer sales import + consented connector evidenceExample reporting period: April–JuneFreshness: shown as reported by each configured source
Media and sales comparisons are directional unless a defined lift or attribution method supports a stronger conclusion.