Brand media teams
Read retail context after a flight
Understand source-aligned media and retailer reporting before choosing the next test.
Customer-Permissioned Retail Connector
A retail relationship that does not end at checkout.
Choose the commercial question you need to answer, then design the appropriate evidence and participation path.
Solutions
Make the mechanism clear before the claim.
DTC & hybrid brands
Bring retail activity into the brand relationship
Recognize eligible retail activity and invite customers back to existing owned-commerce rules.
Agencies
Give clients an evidence-aware readout
Keep client brands isolated while comparing configured media and retailer reporting.
Illustrative exampleMedia import + retailer sales import + consented connector evidenceExample reporting period: April–JuneFreshness: shown as reported by each configured source
Media and sales comparisons are directional unless a defined lift or attribution method supports a stronger conclusion.