Source
Keep the data origin visible
Each view identifies whether it comes from an import, a retailer connection, or another configured source.
Customer-Permissioned Retail Connector
Make retailer reporting easier to read together.
Use imported sell-through and consented evidence for their appropriate jobs. Neither is represented as universal shopper-level history.
Retail Sales Intelligence
Make the mechanism clear before the claim.
Period
Compare aligned windows
Reporting periods and freshness labels prevent an old file from appearing current.
Product
Protect the detail
Product and SKU views reflect the available source grain, not an inferred complete catalog.
Illustrative exampleMedia import + retailer sales import + consented connector evidenceExample reporting period: April–JuneFreshness: shown as reported by each configured source
Media and sales comparisons are directional unless a defined lift or attribution method supports a stronger conclusion.