Retailer question
Where did reporting show demand?
Compare aligned retailer and campaign periods, then validate the next hypothesis.
Customer-Permissioned Retail Connector
Better questions lead to better tests.
These illustrative examples show how teams can frame retail and media signals without treating a directional comparison as proof of causation.
Data Stories
Make the mechanism clear before the claim.
Product question
Which product deserves attention?
Use available product grain and do not infer missing SKU coverage.
Participation question
What did customers choose to connect for?
Review connection and eligible activity separately from purchase outcomes.
Illustrative exampleMedia import + retailer sales import + consented connector evidenceExample reporting period: April–JuneFreshness: shown as reported by each configured source
Media and sales comparisons are directional unless a defined lift or attribution method supports a stronger conclusion.