Permission
What the shopper agrees to
The experience names the program, scope, and disconnect path before connection.
Customer-Permissioned Retail Connector
The connection starts with a shopper decision. It can then create scoped, classified evidence for measurement, supported loyalty pilots, or configured impact participation.
Connector Guide
Permission
The experience names the program, scope, and disconnect path before connection.
Evidence
The program distinguishes imported reporting from eligible confirmed connector activity.
Outcome
Any loyalty, CRM, webhook, audience, or impact action must be permitted and configured.
Illustrative exampleMedia import + retailer sales import + consented connector evidenceExample reporting period: April–JuneFreshness: shown as reported by each configured source
Media and sales comparisons are directional unless a defined lift or attribution method supports a stronger conclusion.
Supported methods
Methods differ by retailer, program, consent, account access, and approved pilot scope. This is a support matrix, not a universal connector claim.
Trust FAQ
It is not unrestricted scraping. The program uses customer-authorized retrieval through specific supported methods. The shopper is shown the value exchange, scope, and disconnect path before a connection.
The brand does not receive retailer passwords. Supported authentication occurs through the retailer or a supported isolated method, and raw credentials are not delivered as brand data.
Only the program-approved, source-classified evidence and configured delivery actions needed for the stated use case. Source, period, freshness, and eligibility stay visible.
A retailer sell-through import is not shopper-level confirmed purchase evidence. A supported connection is not a claim to a complete retail account history, universal retailer coverage, or unrestricted data access.
Yes. Connection scope and a revocation or disconnect path are part of the participation experience.
A managed pilot first
Start with a single answerable question and the participation surface that fits the approved program.
Invite shoppers through an approved campaign or program link.
Available nowPlace the participation step in an approved brand web experience.
Supported pilotUse a hosted flow when it best fits the pilot scope.
Supported pilotReview source-aware results, then choose the next test.
Configured destination