Paid media and retail sales merged into a single view, an AI Analyst that reads both, two distinct data sources (verified transactions and intent audiences), the newtab/wallpaper surface that keeps your shopper panel growing, a bridge to convert Impact points into your own loyalty program, and closed-loop Meta optimization down to the SKU.
Meta, TikTok, and Criteo spend next to Ulta, Target, and Walmart sell-through, the same brand, the same month, no exporting to a spreadsheet to compare them.
$1.76M spend · 24,568 purchases · 8.7x blended ROAS
$23.8M sales · 318K units · 6 retailers reporting
Both views export to CSV, or feed straight into the AI Analyst below.
No dashboard-hopping. The AI Analyst reads your merged media and retail data, your connected-shopper stats, and the last five documents your team uploaded, meeting recaps, brand guidelines, whatever's relevant.
Paid media, retail sales, connector campaign stats, and your uploaded documents, one context window, no switching tabs.
Agencies can plug their own tools into the AI Analyst via the Model Context Protocol.
Paste a meeting recap or upload a PDF; the analyst folds it into every answer from then on.
The Retailer Connector and the browser extension aren't two ways to do the same thing, they answer two different questions.
Verified transaction data, past and new
Intent audiences, before a transaction exists
A full-bleed new-tab experience gives shoppers a useful daily surface: fresh wallpaper, a clock, points, retailer shortcuts, and optional sponsored moments. It keeps Platform visible between purchases while giving brands a permissioned way to grow an engaged shopper panel.
Every new tab is a full-bleed wallpaper with a clock and a live points balance, the reason shoppers keep the extension installed at all.
Sometimes that newtab is a brand placement instead, a before/after, a one-tap survey, a shoppable product, and it funds a charity milestone the shopper can see progress toward.
Shoppers see exactly what's shared, for how long (12 months, renewable), and can disconnect anytime. What comes back, verified, consented purchase history, is the data your paid media can't give you.
Rewards + charity milestones
Demo visuals, illustrative campaigns built to show the format, not live production data.
Every retailer-site visit, newtab view, and retailer connect earns a shopper Impact points. Convert those into the loyalty currency you already run, Beauty Insider, Ultamate Rewards, whatever it's called internally, and ambient extension engagement becomes a direct line into your own program.
No purchase required to start earning
Your points, not just ours
Because the extension and the connector observe real purchases, Platform can send eligible events server-side through Meta's Conversions API (CAPI), rather than relying only on a browser pixel that ad blockers and privacy settings may miss.
Server-side Purchase events, deduplicated against the browser pixel, matched to SKU via the connector.
Conversion objective campaigns get a steadier signal than click-based proxies, especially post-iOS 14.5.
A sample report takes minutes to put together from data you already have.
Platform