01
Choose a narrow question
For example, compare a campaign period with aligned retailer reporting.
Customer-Permissioned Retail Connector
Start with one answerable question.
A pilot should define the source, period, evidence, funding or delivery rule, owner, and success criteria before any participant is invited.
Pilot Guide
Make the mechanism clear before the claim.
02
Configure permissions and outcomes
Set connection scope and any approved loyalty, webhook, or impact rules.
03
Review evidence and decide
Report the result with its limitations, then choose whether to extend the test.
Illustrative exampleMedia import + retailer sales import + consented connector evidenceExample reporting period: April–JuneFreshness: shown as reported by each configured source
Media and sales comparisons are directional unless a defined lift or attribution method supports a stronger conclusion.
A managed pilot first
Launch through what you already use.
Start with a single answerable question and the participation surface that fits the approved program.
01
Configured link
Invite shoppers through an approved campaign or program link.
Available now02
Approved embed
Place the participation step in an approved brand web experience.
Supported pilot03
Hosted experience
Use a hosted flow when it best fits the pilot scope.
Supported pilot04
Configured reporting
Review source-aware results, then choose the next test.
Configured destination