01
Shopper permission
A clear value exchange, connection scope, and revocation path come before data access.
Customer-Permissioned Retail Connector
The connection begins with the shopper.
A shopper chooses a retailer connection, sees the scope, and can disconnect. Brands receive only the evidence and delivery actions their program permits.
Customer-Permissioned Connector
Make the mechanism clear before the claim.
02
Available retailer connection
Availability and connection health are shown per retailer. Examples do not imply universal support.
03
Eligible confirmed evidence
Evidence is classified, dated, and handled separately from imported sell-through.
04
Configured outcomes
Use eligible activity for directional measurement, a supported loyalty pilot, or configured impact participation.
Illustrative exampleMedia import + retailer sales import + consented connector evidenceExample reporting period: April–JuneFreshness: shown as reported by each configured source
Media and sales comparisons are directional unless a defined lift or attribution method supports a stronger conclusion.
What customer permission looks like
The shopper sees the connection before the brand sees evidence.
The browser extension is one currently available participation surface. It can pair retailer choice with a clear program benefit, while other methods remain a supported-pilot decision.
01Offer a clear program benefit.
02Show supported retailer options and scope.
03Classify eligible evidence before any configured action.
Retailer availability, connected state, and program value are shown only where a supported experience is configured.
A managed pilot first
Launch through what you already use.
Start with a single answerable question and the participation surface that fits the approved program.
01
Configured link
Invite shoppers through an approved campaign or program link.
Available now02
Approved embed
Place the participation step in an approved brand web experience.
Supported pilot03
Hosted experience
Use a hosted flow when it best fits the pilot scope.
Supported pilot04
Configured reporting
Review source-aware results, then choose the next test.
Configured destination