Media delivery
Configured campaign import
- Source
- Approved media platform or file import
- What is shown
- Campaign, channel, delivery period, and mapped context
- Use it for
- Aligning a retail reporting window and defining a next question
Illustrative sample report
See the structure before you share your data.
This fictional report shows how a campaign readout can keep imports, shopper-confirmed eligible evidence, freshness, and conclusions separate. It is not real pilot data, a causal finding, or a promise of results.
The customer-side input
Keep evidence tied to a clear participation surface.
This real Oui Impact shopper surface sits outside the illustrative report below. It shows the kind of customer-facing experience that can supply scoped, program-specific evidence.
Retailer availability, connected state, and program value are shown only where a supported experience is configured.
Campaign retail context
IllustrativeExample spring retailer review
Source-aware working view for a managed pilot discussion.
Campaign: Illustrative launch campaignChannel: Configured paid media importRetailer: Illustrative retailer exampleProduct: Available source grain
Configured destination
Retail sales
Imported sell-through
- Source
- Configured retailer reporting or approved file import
- What is shown
- Retailer and product detail available in the source
- Important boundary
- Not shopper-level verified purchase evidence
Connector evidence
Shopper-confirmed eligible activity
- Source
- Supported customer-authorized connection method
- What is shown
- Classified eligible activity, where a program supports it
- Freshness
- Shown as reported by the configured source
Directional finding
Where should the team look next?
In this illustrative example, media delivery and retailer reporting are reviewed in the same window. That alignment can prioritize a retailer, product, audience, creator, or offer question for the next test. It does not establish incrementality or ROAS.
Recommended next test
Define the comparison before changing spend.
Agree the reporting period, retailer and product grain, source freshness, campaign mapping, and an approved measurement method. Then run a narrow managed pilot and label the result to match the evidence.
Illustrative Examples are illustrative. Source, period, freshness, and evidence type determine what a result can mean. Directional Media and sales comparisons are directional unless a defined lift or attribution method supports a stronger conclusion. Imported sell-through is not shopper-level verified purchase evidence.
Start with one answerable question.
Design a supported pilot with the right source, period, evidence, and delivery boundaries.