Learn
See beyond owned checkout
Review retailer insight only where the configured source and consent support it.
Customer-Permissioned Retail Connector
Turn retail purchases into your next DTC customer relationship.
See eligible retailer activity in context, recognize it through a supported loyalty destination, and invite customers to use value under your existing DTC rules. A configured impact experiment can add another reason to participate.
DTC & Hybrid Brands
Make the mechanism clear before the claim.
Recognize
Support existing loyalty rules
Confirmed eligible points-ledger activity can be sent to a configured webhook or loyalty destination for a supported pilot.
Invite
Bring value back to DTC
Redemption takes place under the brand’s own experience and rules. Conversion measurement is not implied without consented identity continuity.
Illustrative exampleMedia import + retailer sales import + consented connector evidenceExample reporting period: April–JuneFreshness: shown as reported by each configured source
Media and sales comparisons are directional unless a defined lift or attribution method supports a stronger conclusion.
Supported-pilot scorecard
Measure the path, and label what depends on identity continuity.
Connection
Starts and completions
Track connection starts and completed connections by configured retailer and program.
Retail evidence
Eligible retailer purchases
Report eligible confirmed activity separately from imported sell-through.
Loyalty delivery
Credits queued and delivered
Track configured loyalty or webhook delivery states, not automatic named-provider credit.
Identity-dependent
DTC return visits and redemptions
These downstream measures require consented identity continuity and brand-side instrumentation.
Identity-dependent
DTC conversion, revenue, and repeat purchase
Only report where consented identity continuity and applicable brand data support measurement.
Impact lifecycle
Pledged, unlocked, scheduled, and paid
Use these customer-facing labels for a configured experiment; only paid represents completed fulfillment.