Align
Use the same reporting language
Show data source, reporting window, freshness, and evidence classification in every client readout.
Customer-Permissioned Retail Connector
Give clients a clearer story after the flight.
Use source-aware reports to align media and retailer inputs for each brand. The platform does not convert directional comparison into guaranteed ROAS or causal attribution.
Agencies
Make the mechanism clear before the claim.
Protect
Keep brand boundaries intact
Use scoped access and configured destinations so clients remain isolated.
Recommend
Turn findings into tests
Frame next actions as measurement hypotheses where the evidence cannot support a stronger conclusion.
Illustrative exampleMedia import + retailer sales import + consented connector evidenceExample reporting period: April–JuneFreshness: shown as reported by each configured source
Media and sales comparisons are directional unless a defined lift or attribution method supports a stronger conclusion.