Progress
Make the goal visible
Eligible activity can advance a configured challenge milestone or monthly pool.
Customer-Permissioned Retail Connector
Give customers another reason to connect.
Impact is a transparent participation layer, not a shortcut around consent. Supported pilots use configured challenge milestones or monthly pools, with customer-facing lifecycle states for pledged, unlocked, scheduled, and paid amounts.
Connected Impact
Make the mechanism clear before the claim.
Experiment
Design an enhanced DTC contribution carefully
Connected-status enhancements are a proposed supported pilot design, requiring funding rules, caps, approval, and fulfillment.
Report
Use honest lifecycle language
Show pledged, unlocked, scheduled, and paid amounts while making clear that only paid reflects completed giving.
Illustrative exampleMedia import + retailer sales import + consented connector evidenceExample reporting period: April–JuneFreshness: shown as reported by each configured source
Media and sales comparisons are directional unless a defined lift or attribution method supports a stronger conclusion.