Oui Impact gives digital marketing agencies a new way to help clients measure what happens after national media sends shoppers to retailers.
Agencies can partner with Oui Impact through a managed-service model, a self-serve partner model, or a hybrid setup where your team keeps the media relationship and we power the attribution, loyalty, and verified purchase layer.
The goal is simple: help agencies unlock better retail ROAS visibility for clients while growing the Oui Impact network effect across brands, retailers, shoppers, and causes.
Agencies can receive reporting access, campaign pixels, landing pages, and client-level dashboards based on the partnership model.
Most agencies already manage the paid media, creative testing, influencer traffic, CRM, or retail media strategy. Oui Impact adds the missing permissioned shopper layer that connects campaign activity to verified retailer outcomes.
When clients send traffic to Ulta, Sephora, Target, Amazon, Walmart, or other retailers, Oui Impact can help agencies connect campaign engagement to verified retailer purchases, revenue, and ROAS.
Oui Impact can sit behind the agency as the technology, data, and impact partner while your team keeps ownership of strategy, media planning, budget, client communication, and optimization.
Instead of only asking shoppers to click and buy, campaigns can invite them to earn points, unlock samples or discounts, join a challenge, and help fund charity milestones.
Oui Impact can support agencies that want hands-on help, agencies that want direct access to tools and pixels, and agencies that need a hybrid setup for larger or more strategic clients.
Best when the agency wants Oui Impact to help configure the campaign, landing page, tracking, loyalty mechanics, reporting, and client-ready insights.
Best when the agency wants direct access to client workspaces, campaign pixels, UTMs, partner dashboards, and reusable reporting workflows.
The agency keeps the media plan moving while Oui Impact adds the permissioned measurement and loyalty layer around the campaign.
Oui Impact is especially useful for agencies serving brands that rely on retailers but struggle to connect national media investment to actual retail sales.
Partner access can be scoped by client so agencies only see the brands, pixels, dashboards, exports, and reporting areas they are authorized to manage.
Agencies can use Oui Impact pixels, UTMs, QR links, landing pages, and campaign parameters to connect media activity to downstream verified purchases.
Each agency partner can receive access based on client permissions, keeping reporting organized while protecting other clients and internal admin areas.
Agencies can repeat what works across clients with challenge templates, landing page modules, widget placements, and reporting frameworks.
A practical first test should be focused enough to prove value quickly, but structured enough to create a repeatable partner playbook for the agency.
Start with one client, one brand or product line, one incentive, and one or two traffic sources.
The goal of this partner path is to let agencies keep the client and media relationship while Oui Impact powers the attribution, loyalty, data, and impact layer. Oui Do Good can manage media for brands that want that service directly, but agency partners can use Oui Impact without handing over their client.
Yes, the self-serve model should give agencies access to client-specific pixels, UTMs, landing pages, dashboards, and exports, with permissions scoped by brand or client.
A permissioned way to connect campaign engagement to verified retailer purchases, retail revenue, ROAS, audience behavior, loyalty participation, and charity milestone progress.
As a retail attribution and loyalty layer for brands that sell through retailers. It helps clients move beyond click metrics and retailer black boxes toward verified commerce outcomes and purpose-driven shopper engagement.
Let's choose one client pilot, define the partner model, set up the right pixels and reporting access, and build a repeatable playbook for retail attribution, loyalty activation, and impact-driven campaigns.
