Loyalty-powered retail attribution

Finally track retailer ROAS from national campaigns.

Thanks to Oui Impact's permissioned loyalty program, brands can connect national media, CRM, app activity, extension engagement, and verified retailer purchases.

Oui Impact helps you measure which campaigns drive retailer sales, revenue, and ROAS across major retailers.

Brands give shoppers points, discounts, rewards, or samples, plus money to charities through impact challenges and donation milestones.

MediaNational campaign engagement
RetailSales and revenue
ROASMeasured across retailers
Brand Dashboard
Live reporting preview
Users activated24,568+24.5%
Purchases tracked78,293+31.7%
ROAS measured8.7x+34.2%
Top retailers
Amazon$802K
Walmart$601K
Target$456K
Category share
Oui Impact logo
You're connected
Email connected. Purchases can now unlock points, rewards, and charity milestones.
Install App + Extension
Rewards Active

Members see points, rewards, discounts, and impact milestones while they shop.

Three entry points

One platform to activate, measure, and give back.

Oui Impact connects loyalty participation, campaign engagement, verified retailer sales, revenue, and ROAS.

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Extend your loyalty program

Turn owned audiences into verified retailer sales intelligence

Use your CRM to invite shoppers into an opt-in loyalty experience that can verify retailer purchases and measure sales outcomes.

  • Email users with rewards, samples, impact, discounts, or exclusive access
  • They join Oui Impact and connect eligible receipt verification
  • You connect known audiences to retailer sales, revenue, and ROAS
Best first-party entry point
📣

Build a permissioned shopper audience

Recruit loyalty members you can measure and reward

Replace basic lead-gen with a loyalty flow that creates a reusable, high-intent audience tied to verified retail behavior.

  • Drive traffic from Paid Social (Meta, TikTok...), Paid Search (Google, ChatGPT Ads...), emailings, Programmatic, influencers, QR codes, retail media, or CTV
  • Offer points, discounts, samples, donations to charities, rewards, or giveaways
  • Connect campaign engagement to retailer sales, revenue, and ROAS
Loyalty acquisition engine
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Measure national media

Finally understand which campaigns drive retailer sales

Use Oui Impact's loyalty, app, extension, and receipt-verification layers to connect media exposure to real commerce outcomes.

  • Track retailer sales and revenue from national campaigns
  • Understand cross-retailer and competitor behavior
  • Use verified outcomes to build smarter audiences and optimize media
Retail ROAS visibility
Retailer-first loyalty

Finally build loyalty when purchases happen at retailers.

Oui Impact helps advertisers create a permissioned loyalty and measurement layer across retail channels, whether they already sell DTC or sell mainly through retail partners.

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Retail-first brands

Build a direct customer relationship without owning checkout

For brands that mainly sell through Ulta, Target, Sephora, Amazon, Walmart, or other retailers, Oui Impact creates an opt-in loyalty layer tied to verified retail purchases.

  • Reward verified buyers with points, samples, discounts, giveaways, or impact
  • Understand repeat purchase, cross-retailer behavior, and competitor switching
  • Create first-party audience intelligence from permissioned participation
New loyalty layer
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DTC and hybrid brands

Extend existing loyalty beyond your own website

For brands with Shopify, CRM, email, SMS, or an existing loyalty program, Oui Impact connects owned audiences to verified purchases that happen outside your ecommerce store.

  • Invite CRM audiences into retail purchase challenges
  • Measure which audiences and campaigns drive retailer sales and revenue
  • Use retailer behavior to enrich loyalty, retention, and media strategy
CRM extension
📊

Advertiser intelligence

Turn loyalty participation into measurable media outcomes

The same permissioned experience that rewards shoppers also gives advertisers better visibility into retail ROAS, product demand, and audience quality.

  • Connect media engagement to verified retailer purchases
  • Build smarter segments based on real shopping behavior
  • Optimize campaigns using sales, revenue, ROAS, and impact milestones
Commerce intelligence
Simple positioning: DTC brands can extend loyalty to retail. Retail-only brands can finally create a loyalty program of their own, even when the transaction happens through retailer partners.
Ways to partner

Three ways to launch loyalty-powered impact.

Start with a campaign landing page, add a lightweight widget experience, or prepare a Shopify integration so shoppers can earn points, unlock rewards, and help fund charity milestones.

Live example
🌿

Campaign landing page

Create a dedicated branded challenge page where shoppers can join, connect eligible receipt verification, understand the charity milestone, and shop eligible retailers.

  • Best for brand launches, sampling programs, and cause campaigns
  • Explains points, rewards, and charity milestones in one place
  • Can connect national media clicks to verified retailer outcomes
View landing page example
Demo available
🧩

Embedded widget

Add a lightweight Oui Impact module to a partner site, campaign hub, publisher page, loyalty page, or extension experience to promote a challenge without building a full landing page.

  • Best for quick tests and partner distribution
  • Can show points, progress, calls-to-action, and donation milestones
  • Designed to support easy implementation and referral tracking
View widget demo
Demo available
Shopify

Shopify integration

Bring Oui Impact closer to owned commerce by adding points, rewards, charity milestones, and challenge messaging into a Shopify storefront or brand-owned shopping experience.

  • Best for DTC brands that also sell through retailers
  • Can connect owned-site loyalty with retailer purchase verification
  • Demo shows the Shopify app, theme blocks, and floating launcher
View Shopify demo
Recommended first step: start with a campaign landing page or widget demo, then use results to decide whether a deeper integration makes sense.
How it works

From invitation to verified retail purchase.

✉️
1. InviteReach users through CRM, paid media, creators, QR codes, or retail media.
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2. JoinUsers join the loyalty experience and connect eligible receipt verification.
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3. ActivateThey install the free app and extension, then enable rewards and Impact Banners.
🛍️
4. ShopThey shop as usual across eligible retailers and campaigns.
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5. MeasureYou connect activity to retailer sales, revenue, ROAS, and charity milestones.
Built for real media performance: Thanks to permissioned loyalty participation, Oui Impact connects campaign engagement, app and extension activity, and verified retailer purchases to move beyond modeled attribution. Instead of relying only on exposure or lift, you can understand which campaigns drive sales, revenue, ROAS, and impact milestones.
What you get

Attribution, insights, and activation in one place.

True attribution

  • Connect ad clicks to verified retail purchases
  • Measure real ROAS beyond platform reporting
  • Track performance across retailers, channels, and impact challenges

Intent-driven insights

  • Understand shopper behavior before purchase
  • Track competitor purchases and switching
  • Identify high-value audiences based on real actions

Actionable activation

  • Build audiences from real shoppers and intent signals
  • Retarget users based on browsing and purchase behavior
  • Optimize campaigns using real retail outcomes and loyalty participation
Retailer-site impact moments

Purpose-driven messages inside the shopping journey.

Oui Impact can surface social impact experiences on retailer websites through the extension, helping shoppers understand the challenge, the cause, and what their eligible purchase can unlock.

On-site impact placements across the shopping journey

Brands can appear on retailer homepages, category pages, and search result pages through purpose-driven messages that connect products to points, discounts, rewards, donation milestones, and verified purchase outcomes.

100% opt-in by design These experiences are shown only to users who choose to activate them, so the message feels helpful, contextual, and connected to rewards, charity milestones, and shopping intent.

Side panel content and messages

The extension can also display a companion side panel with the campaign story, cause information, progress toward the milestone, and next best actions.

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Homepage momentsIntroduce the challenge when users start browsing a participating retailer.
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Category pagesSurface relevant impact messages while users browse eligible categories or products.
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Search result pagesReach users when intent is strongest and they are actively comparing options.
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Measurable engagementUnderstand which opt-in impact moments contribute to engagement and verified outcomes.
Product preview

Preview the loyalty, app, extension, and reporting experience.

See how users join the loyalty program, connect eligible receipts, install the app and extension, enable Impact Banners, earn points, unlock charity milestones, and give brands retailer sales, revenue, and ROAS visibility.

Pilot structure

What a first test can look like.

A simple 4–6 week test can validate national media attribution, loyalty audience activation, retail sales, revenue, ROAS, and charity milestone engagement.

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4–6 week pilot

Start with one brand, one incentive, and one or two acquisition channels.

ChannelsCRM email, Meta, TikTok, influencers, QR, or CTV.
IncentivePoints, discounts, samples, giveaways, VIP access, and money to charities through brand-funded milestones.
AttributionOnboarded users, app and extension activation, campaign engagement, verified purchases, retailer revenue, competitors, ROAS.
OutputCampaign report, audience segments, retailer ROAS analysis, charity milestone progress, and next-step recommendation.
FAQ

What to know.

Do users need to create an account?

The first step can be joining the loyalty experience and connecting eligible receipt verification. The app and extension add more value with points, Impact Banners, rewards, and challenge progress.

Why would users participate?

The incentive is a mix of points, discounts, samples, giveaways, exclusive access, and brand-funded money to charities through verified purchase milestones.

What does the brand learn?

Which campaigns drive verified retailer sales, revenue, and ROAS, how users shop across retailers, what competitors they buy, and which audiences are most valuable.

How is this different from a normal lead-gen campaign?

Lead-gen captures contacts. Oui Impact connects loyalty members to real shopping behavior, from campaign engagement to verified retailer sales, enabling true attribution, ROAS visibility, and campaign optimization.

Ready to connect national media to retailer sales and ROAS?

Let's build a test using the right partnership path, landing page, widget, Shopify integration, or full advertiser pilot, to connect loyalty participation, media engagement, verified retailer purchases, points, discounts, charity milestones, and ROAS.