A new loyalty-powered donation channel

Turn your community into ongoing impact.

Oui Impact helps charities unlock a new source of donations funded by brands and advertisers, without asking supporters to give more out of pocket.

Your role is simple: invite your community to connect their email, install the app or browser extension, and stay engaged. The more supporters participate and earn points for your cause, the larger your share of the donation pool can become.

Oui Impact builds the toolsApp, extension, email connection, partner network, tracking logic, and donation-pool system.
Brands fund the impactAdvertisers contribute to donation pools and brand-funded challenges as part of purpose-driven campaigns.
Charities mobilize supportersYou share the program with your database and keep your community engaged over time.
The model

A new channel for donations, powered by everyday shopping.

Oui Impact creates a bridge between advertisers, shoppers, and charities. Supporters join for free, choose a cause, and earn points through eligible activity. Donations are funded by brands and distributed through the donation pool.

SupportersConnect email, install the app or extension, and choose your charity.
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Brand fundingAdvertisers fund campaigns, challenges, and donation pools.
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DonationsOui Do Good makes donations on behalf of the brand.
Your role

What charities need to do.

Oui Impact is designed to be easy for nonprofit partners. You do not need to manage media buying, dashboards, advertiser reporting, or retail data.

  • Share your unique Oui Impact link with your email database and community.
  • Explain that supporters can help your charity for free by joining Oui Impact.
  • Encourage supporters to connect their email, install the app, and activate the extension.
  • Keep your community engaged with reminders, milestones, and impact updates.
What you do not have to do

Focus on your mission. We handle the rest.

Charities simply help mobilize and engage their communities. Oui Impact manages the technology, advertiser relationships, donation infrastructure, and campaign operations behind the scenes.

  • No fees to participate.
  • No technical setup required.
  • No advertising or media expertise needed.
  • No complex fundraising operations to manage.
Supporter channels

The more supporters activate, the more your cause can earn.

Every charity partner receives a clear path to invite supporters into Oui Impact. Each activation creates more opportunity for points, engagement, and donation-pool share.

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Email connect

Supporters connect their email so eligible retail purchases can be verified and translated into points for the cause they choose.

Lowest-friction first step
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Oui Impact app

The app helps supporters see their impact, discover active challenges, track points, and stay connected to participating causes.

Keeps users engaged
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Browser extension

The extension adds impact moments while supporters shop online, including eligible challenges, donation reminders, and opt-in impact experiences.

More activity, more points
Donation pool system

How the donation pool is shared.

Oui Impact believes every partner should do its fair share. The system rewards charities that actively mobilize and retain their communities.

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Invite

You share your unique link with supporters through email, social, events, newsletters, and community updates.

Activate

Supporters join, connect their email, install the app or extension, and select your charity or community.

Earn points

Eligible activity generates points for the supporter and the cause they choose to support.

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Receive donations

Donation-pool funds are distributed based on each charity's share of points and eligible engagement.

Fair-share partnership

Everyone contributes to make the model work.

Oui Impact is not asking charities to simply "sign up and wait." The goal is to build a shared ecosystem where each partner brings what they do best.

  • Oui Impact contributes a percentage of advertising fees to the donation pool and provides the technology, user experience, and advertiser relationships.
  • Brands work with one selected charity and fund fixed donation amounts tied to campaign milestones.
  • Charities share with their database, invite supporters, and keep their community engaged so more value flows back to their cause.
FAQ

Clear answers for charity partners.

Does the charity receive a dashboard?

No. Charity partners do not need advertiser reporting or dashboards. Oui Impact manages the system, and Oui Do Good makes the donation on behalf of the brand.

What does the charity need to share?

Your unique Oui Impact link, plus simple messages encouraging supporters to join, connect their email, install the app, and activate the extension.

Do supporters have to donate money?

No. The idea is to create a free participation path where brand-funded activity and eligible shopping can help unlock donations.

How does a charity increase its donation share?

By getting more supporters to activate and stay engaged. More activated supporters can create more points, which can increase the charity's share of the pool.

Ready to become a Oui Impact charity partner?

Let's create your partner link, prepare the community message, and start building a new donation channel for your cause.