For the brand
Better retail context after media runs.
- Source-aware retail and media reporting.
- Eligible activity for configured loyalty delivery.
- Transparent brand-funded impact participation.
Customer-Permissioned Retail Connector
Connect retail purchases to media, loyalty, and impact.
Shoppers connect the retailer accounts they already use. Brands can understand what happens at retail after media runs, recognize eligible retailer purchases through their existing loyalty program, and grow brand-funded impact, while customers remain in control.
Retailer availability, connected state, and program value are shown only where a supported experience is configured.
The commercial problem
The click is visible. The retail purchase often is not.
When checkout happens at a retailer, a brand can lose both outcome visibility and the opportunity to continue the customer relationship.
National mediaCampaign deliveryPlatform, creator, offer, and period context.
Retailer checkout boundary×Outcome and relationship can disappear here.
Retail purchaseRetailer transactionOften outside the brand’s owned checkout and loyalty loop.
The value exchange
Brands buy better context. Shoppers choose to connect for value.
The participation experience makes both sides visible before anyone connects.
For the shopper
A clear reason to participate.
- Points, offers, samples, or visible impact.
- Program scope shown before connection.
- A clear path to disconnect.
How the connector works
One permissioned path, with three distinct outcomes.
The mechanism comes before any business claim. Each step remains scoped to the participating shopper, retailer, and program.
01 · Value offeredReason to participatePoints, offers, samples, or a visible impact goal make the program clear.
02 · Scope understoodShopper sees controlsThe experience names retailer availability, evidence scope, and disconnect path.
03 · Choice to connectPermissioned evidenceOnly supported, customer-authorized methods can contribute classified evidence.
04 · Eligible evidenceSource and freshness visibleProgram rules determine whether activity is confirmed and eligible.
05 · OutcomesMeasure · reward · impactConfigured workflows use only the evidence and permissions they need.
Product proof
See the customer choice, evidence, and next action in context.
The existing shopper product experience brings the permissioned model to life. Reporting and delivery remain source-aware, configured, and appropriately labeled.
Shopper experienceAvailable now
Value and connection controls in one place.
Retailer availability, connected state, and program value are shown only where a supported experience is configured.
The shopper-facing extension can make program value and retailer connections visible before evidence is used.
Retailer contextIllustrative
Supported retailer examples, never a universal promise.
Retailers are shown only when a program supports a clear participation experience.
SourceVisible by programEvidenceClassified before use
Program documentation keeps availability, evidence type, and freshness clear.
Participation layerAvailable now
Oui Impact can stay present after the campaign click.
Retailer availability, connected state, and program value are shown only where a supported experience is configured.
The extension can provide a customer-facing entry point. Measurement, loyalty, and impact actions remain separately configured.
Paid media
See what happens at retail after your media runs.
Review campaign delivery beside retailer reporting and eligible evidence, then decide which budget, retailer, product, or creator question should become the next test.
Directional by design
Context before conclusions
Media and sales comparisons are useful for prioritizing questions, but do not become causal performance claims by default.
Source-aware
Know what each number represents
Imported sell-through and shopper-permissioned evidence are visible as different data types.
Decision-ready
Choose the next measurement test
Align period, source, freshness, campaign, retailer, and product context before acting.
Directional Media and sales comparisons are directional unless a defined lift or attribution method supports a stronger conclusion.
Connected loyalty
Recognize loyal customers wherever they buy.
Retail activity can strengthen, rather than replace, the customer relationship a DTC or hybrid brand already owns.
Eligible activityRetail purchase evidenceOnly confirmed program-eligible activity can proceed.
Supported pilotConfigured destinationA webhook or loyalty destination can receive eligible points-ledger activity.
Brand rulesExisting loyalty programThe brand defines eligibility, caps, credit, and redemption.
Owned commerceCustomer uses valueRedemption occurs in the brand’s existing experience.
Supported pilot For a supported pilot, confirmed eligible points-ledger activity can be delivered to a configured webhook or loyalty destination. Return, redemption, and conversion measurement require separate consented identity continuity.
Connected impact
Give customers another reason to connect.
A clear value exchange can include points, offers, samples, and transparent brand-funded impact without making a promise the program has not yet funded or fulfilled.
Progress
Configured challenge milestones
Eligible activity can advance a visible brand-funded challenge goal.
Experiment
Enhanced DTC contribution design
Connected status may qualify a later DTC purchase for an enhanced contribution only under approved pilot funding rules.
Lifecycle
Customer-facing contribution status
Use pledged, unlocked, scheduled, and paid to distinguish a supported-pilot commitment from completed giving.
Supported pilot Impact programs use configured challenge milestones or monthly pools. Enhanced DTC contributions are a proposed supported-pilot design requiring funding rules and fulfillment; customer-facing lifecycle labels are pledged, unlocked, scheduled, and paid. Only paid reflects completed fulfillment.
Trust
Customer control is the product, not fine print.
Explicit participationPermission comes before connection.
Scoped evidenceEvidence is classified by source and eligibility.
Visible freshnessReporting labels show source, period, and freshness.
Configurable deliveryDestinations need consent, permissions, and setup.
See the questions a source-aware report can answer.
The preview is illustrative, so you can understand the structure before sharing your own data.