Platform See demand across Amazon, Target, Walmart, Ulta, and owned commerce, plus grocery, beauty, fashion, and other CPG/F&B retailers beyond this starter list, instead of one isolated retailer view.
Loyalty, Measure, Activate
Turn retailer purchases into lasting brand relationships.
Platform gives retail-first brands a challenge-led loyalty layer, consented purchase measurement, and CRM activation across retailer and hosted commerce journeys.
RetailSales, orders, basket context, and retailer split
MediaCampaign, channel, creator, offer, and landing-page inputs
AudienceOpted-in shoppers you can understand and reactivate
Retail Ledger
Illustrative preview
AMZ
Hydrating serum refillrepeat purchase · 18 days after click
$42.00 ✓
TGT
Daily sunscreen SPF 30new buyer · creator link
$19.99 ✓
ULT
Clean beauty starter kitsample-to-purchase path
$68.50 ✓
WMT
Value-size moisturizercompetitor switch signal
$23.78 ✓
March retail lift
Paid channels reconciled against verified retail outcomes.
ROAS8.7x+31%
Revenue$1.8Mtracked
Repeat34%60 days
Ask Analyst
Premium beauty spend moved toward Ulta after TikTok creator flights. Connected shoppers also bought competitor sunscreen at Target 2.4x more often before switching.
AmazonConnected
TargetConnected
WalmartSyncing
Retail signal layer
Cleaner answers than platform dashboards or single-retailer reports.
Brands need to understand the shopper across channels and retailers. The signal layer connects the campaign, the opt-in, and the purchase event without making impact the lead story.
Understand which products, categories, bundles, and adjacent purchases show up after campaigns.
Compare channel, offer, creator, and landing-page performance against verified outcomes.
Build follow-up audiences from opted-in retail behavior, repeat patterns, and switching signals.
What brands get
A better read on retail demand, not just clicks.
Attribution, shopper incentives, retailer journeys, campaign pages, widgets, and charity milestones, all pointed at the thing brands buy first: proof of what actually sold at retail.
1True attribution: connect paid media, CRM, creators, and landing pages to verified retailer outcomes.
2Shopper intelligence: see repeat purchase, basket behavior, category movement, and switching signals.
3Activation paths: turn opted-in behavior into audiences, offers, samples, and follow-up campaigns.
Sample intelligence report
Illustrative data
QuestionFindingSignalAction
Which retailer captured demand?Ulta+41%Shift creator offer
Did samples repeat?Yes34%Retarget buyers
Where did shoppers switch?Target2.4xLaunch conquest set
What value did impact add?Opt-in18%Keep milestone
Analyst note
Cause and reward messaging increased completion, but the business case is the retail readout: which audiences bought, where, and what they did next.
Next best test
Run one product challenge with Meta plus creators, then compare retailer split and repeat purchase after 30 days.
Product preview
A product surface built around retail questions.
Campaign: Clean Beauty Retail Launch
Illustrative · Mar 1 - Apr 15
Retail signalChannelRevenueChange
Ulta starter-kit purchasesTikTok creators$418K+41%
Target sunscreen add-onsMeta prospecting$224K+18%
Amazon repeat refillsCRM email$302K+27%
Walmart competitor switchRetail media$96K+12%
Ask Analyst
Question: Which retailer is underfunded relative to demand?
Target shows the strongest add-on behavior but only 18% of paid spend. Shift a small creator test toward Target-backed offers before the next flight.
Audience
High-value segment: shoppers who bought clean beauty at Ulta and added sunscreen at Target within 30 days.
ROAS table
Meta 5.8x, TikTok 9.4x, CRM 13.2x, creator links 7.1x after retail reconciliation.
Illustrative product preview, not a specific client's live data.
Ways to launch
Launch wherever your customers are.
Drive retailer account connections from your website, marketing campaigns, or dedicated experiences, without changing your existing tech stack.
Share a Link
Launch campaigns in minutes by sharing a single Platform link. Perfect for email, paid media, creators, organic social, QR codes and more. Every click takes shoppers directly into a retailer account connection or challenge experience.
Sample Lumina Botanica share links:
Explore campaignsEmbed on Your Website
Keep your existing Website Launcher running, one script tag, and it's live. Here is the sample Lumina Botanica launcher running on this domain:
No codeWorks everywhere
<script src="https://ouiimpact.ai/widget-demo/widget/oui-impact-widget.js" async
data-oui-key="oiw_36de9cbd397bdb343294bc82d1b7374e"
data-layout="floating"></script>One lightweight snippet. Works with virtually every website.
👇 Look for it in the corner of this page, that is the Lumina Botanica sample launcher.
Hosted Campaign Experiences
Launch fully branded challenge pages, product launches, retailer promotions, influencer campaigns and cause marketing experiences without building a landing page yourself.
See the sample experience
Panel growth
Keep shoppers engaged.
The same shopper surfaces that recruit the panel keep bringing them back.
Browser Extension
- One install brings supported retailer journeys and future campaigns together
- Guided onboarding keeps the shopper's account, cause, points, and first retailer connection in one flow
- Impact banners and the new-tab experience stay under the shopper's control in extension settings
- The popup keeps points, rewards, referrals, and retailer connections easy to reach
Wallpaper Ads
- Full-bleed placement on every new tab
- Before/after, survey, and shoppable formats
- Funds a charity milestone per view
- No ad blocker touches it
Side Panel
- Sponsored offers, embeds, and timely messages
- Surfaces at the moment a shopper is already browsing
- Same consent and disconnect controls as everywhere else
- Configurable per campaign
Popup Menu
- Quick access to points balance and rewards
- One-tap retailer connect shortcuts
- Referral and creator links surfaced contextually
- Always-visible charity progress
Referral Program
- Shoppers invite friends for bonus points
- Unique referral link per shopper
- Grows the panel without paid acquisition
- Attribution ties back to the referring shopper
How it works
From your offer to verified data flowing in.
1 Make an offer
2 Shopper connects
3 Data flows in
1Make an offer, points, a discount, exclusive access, or a donation milestone.
2Shopper connects, they link a retailer account they already use, Amazon to Ulta and beyond.
3Data flows in, verified purchases stream into your Brand Portal, CRM, or personalization engine.
Connect your account, unlock the offer
Sign in to Amazon
🔒 Secured by Platform
01Retailer purchases become legible after the campaign click.
02Shopper incentives make participation explicit and worthwhile.
03Dashboards and analyst prompts turn raw events into decisions.
04Audiences and next offers feed the next growth loop.
Participation engine
Impact is the reason shoppers keep the loop alive.
Oui Impact stays consumer-facing. Platform uses that value exchange to make retail intelligence permissioned, brand-safe, and useful instead of creepy.
- Rewards with a business purpose, points, samples, discounts, and giveaways recruit shoppers into campaigns that reveal post-click retail behavior.
- Cause milestones as added value, donation progress gives campaigns a better shopper story, secondary to the retail intelligence brands need.
See what your media is moving at retail.
A 4-6 week pilot is enough to connect one campaign, one offer, and a first retail intelligence report.