Connection scope
The shopper stays in control
Connection state, retailer scope, errors, and disconnect options are communicated in the experience.
Customer-Permissioned Retail Connector
A connection is not a blank check.
Trust is designed into the experience: explicit permission, scoped evidence, visible freshness, revocation, and brand isolation.
Data connections & trust
Make the mechanism clear before the claim.
Evidence
Classify before you compare
Observed, imported, and eligible confirmed activity are not presented as the same thing.
Destinations
Configuration before delivery
Webhook, loyalty, CRM, and audience destinations depend on consent, permissions, and setup.
Illustrative exampleMedia import + retailer sales import + consented connector evidenceExample reporting period: April–JuneFreshness: shown as reported by each configured source
Media and sales comparisons are directional unless a defined lift or attribution method supports a stronger conclusion.